BRIEFING
Goodtimes is a very special hotel committed to environment, culture and art. An intellectually stimulating community center for art and slow food lovers. It is emplaced in a restored building from 1980 in Soho, just a few minutes from the historic center of Malaga. With 20 rooms, all of them with bathroom and Wi-Fi connection, a cafeteria and a charming living-dining room full of books to have a good time in a relaxed atmosphere.
We are entrusted with the design of a unique identity brand to make a difference.
CONCEPT
Goodtimes is creative, cultural and conscious. It is a place to connect with yourself, a place to create good moments. So the challenge is to build a visual identity based on user experience and an inspirational brand voice.
VISUAL IDENTITY
Assuming that, we create an imagotype inspired on the building's Andalusi floor mosaic and make use of its geometric shapes as graphic elements. In the same way, a natural colour palette and textured eco papers elevates the brand values.
PHOTOGRAPHY
Inspirational images with emotional connection and healthy habits. Specially, about
smiley people who share joyful moments for theirselves or with others and always representing the diversity of today's society.
COSMETICS
Fresh cosmetics made with hand-picked and local ingredients in order to offer its guests not only a natural and environmentally friendly alternative but an experience for the senses.
GOODPROJECT
Goodtimes also runs a cultural event schedule. National and international artists's work will be exposed in its small but functional exhibition hall. We generate a sub brand called Goodproject to work to this end.
GOODTASTES
A vegan rooftop restaurant for healthy and homemade food. Goodtastes offers delicious dishes made with seasonal and local ingredients and so much love in an intimate atmosphere to enjoy the pleasure of a good after-meal gathering.
~ Master Project by Begoña Martínez Asenjo.
